CRM Solutions Architect
Syntas is seeking a CRM Solutions Architect to lead the design and implementation of sophisticated CRM systems that serve as the operational backbone for our clients' revenue organizations. You will architect Salesforce and HubSpot solutions that go far beyond basic configuration—incorporating AI-powered automation, custom development, and deep integrations that transform how businesses manage customer relationships. This senior role combines deep CRM platform expertise with software architecture skills and client advisory capabilities. You will work with revenue leaders to understand their business processes, design systems that support their growth objectives, and guide technical implementation that delivers lasting value.
About the Role
As a CRM Solutions Architect at Syntas, you will be the trusted technical advisor for clients undertaking significant CRM initiatives. Whether it is a greenfield Salesforce implementation for a scaling startup, a complex HubSpot migration for an enterprise, or an AI-enhancement project for an existing CRM deployment, you will lead the technical vision and ensure successful delivery.
Your role spans the full lifecycle of CRM projects. In discovery, you will conduct deep-dive workshops with sales, marketing, and customer success teams to understand their processes, pain points, and aspirations. In design, you will create comprehensive solution architectures that address current needs while building in flexibility for future growth. During implementation, you will guide development teams, make critical technical decisions, and ensure quality through code reviews and testing. Post-launch, you will optimize performance, train users, and identify opportunities for continuous improvement.
The AI dimension of this role is what makes it truly exciting. You will not just configure standard CRM functionality—you will integrate LLM-powered features that automate data entry, generate personalized communications, predict outcomes, and surface insights that would be impossible to derive manually. You will build custom applications on CRM platforms that leverage AI to solve problems traditional CRM features cannot address.
We are looking for someone who combines technical depth with business acumen. You should be as comfortable discussing sales methodology and pipeline metrics with a CRO as you are debugging Apex code or designing data models. The best CRM architects understand that technology serves business outcomes, and they design systems that make entire revenue teams more effective—not just technically impressive solutions that miss the mark on usability.
What You Will Build
- 1Enterprise-grade Salesforce implementations including custom objects, automation, and Lightning components
- 2HubSpot configurations and custom integrations that support complex marketing and sales operations
- 3AI-powered CRM features including automated data enrichment, predictive lead scoring, and intelligent routing
- 4Custom e-signature and document generation solutions integrated directly into CRM workflows
- 5Data migration frameworks that preserve history and relationships when moving between CRM platforms
- 6Analytics packages and executive dashboards that provide real-time visibility into revenue performance
- 7Integration architectures connecting CRM to ERP, marketing automation, support systems, and custom applications
Key Responsibilities
- Lead technical discovery and requirements gathering for CRM implementation and enhancement projects
- Design comprehensive CRM solution architectures that address client business requirements and scale with growth
- Architect Salesforce solutions including custom objects, fields, relationships, automation, and security models
- Configure and customize HubSpot implementations across Marketing, Sales, Service, and Operations Hubs
- Develop custom Salesforce applications using Apex, Lightning Web Components, and platform APIs
- Integrate AI capabilities into CRM platforms for automation, personalization, and predictive analytics
- Design and implement integration patterns connecting CRM to external systems using APIs, middleware, and ETL tools
- Create data models and migration strategies for CRM implementations and platform transitions
- Establish governance frameworks including user management, security, and change control processes
- Mentor junior developers and consultants on CRM best practices and technical implementation
- Present architectural recommendations to client stakeholders and guide technical decision-making
- Document solution designs, integration specifications, and operational procedures for client teams
- Stay current with Salesforce and HubSpot platform updates, new features, and ecosystem developments
What We Are Looking For
- 6+ years of CRM implementation experience with deep expertise in Salesforce and/or HubSpot
- Salesforce certifications required: Administrator, Platform Developer I; preferred: Architect-level certifications
- Strong Apex development skills including triggers, batch processing, and Lightning Web Components
- Experience designing complex data models and implementing data migration strategies
- Understanding of Salesforce platform limits, governor limits, and performance optimization techniques
- Experience with integration patterns including REST/SOAP APIs, middleware platforms, and event-driven architectures
- Familiarity with AI/ML concepts and ability to integrate LLM-based features into CRM workflows
- Strong SQL skills and experience with reporting, dashboards, and analytics implementations
- Understanding of B2B sales and marketing processes, pipeline management, and revenue operations
- Excellent communication and presentation skills for client-facing architectural discussions
- Experience leading technical teams and mentoring junior developers
- Consultative mindset with ability to translate business requirements into technical solutions
Nice to Have
- HubSpot certifications across Marketing, Sales, and Service Hubs
- Experience with Salesforce CPQ, Pardot, or Marketing Cloud
- Background in custom e-signature solutions or document generation (DocuSign, PandaDoc alternatives)
- Experience with Salesforce DevOps tools (Gearset, Copado) and CI/CD practices
- Knowledge of data quality tools and enrichment services (Clearbit, ZoomInfo, D&B)
- Familiarity with Salesforce Einstein AI features and custom AI implementations
- Experience with Field Service, Experience Cloud, or other Salesforce clouds
- Background in specific verticals: financial services, healthcare, manufacturing
- Prior consulting experience at Salesforce partners or system integrators
- Understanding of compliance requirements (HIPAA, SOC 2, GDPR) in CRM contexts
- Experience with low-code/no-code automation platforms (Zapier, Workato, MuleSoft)
- Public speaking or thought leadership in CRM/RevOps space
Tech Stack
Benefits & Perks
- Competitive salary: $150,000 - $210,000 depending on experience
- Equity participation with meaningful upside as we grow
- Fully remote work with flexible hours—work from anywhere in the US
- Comprehensive health, dental, and vision insurance (100% premium covered for employee)
- Unlimited PTO with encouraged minimum of 4 weeks—we mean it
- $3,000 annual learning and development budget for courses, books, and certifications
- Conference attendance budget including travel—attend Dreamforce and other CRM conferences
- Top-tier hardware: MacBook Pro, external display, and peripherals of your choice
- All AI tools and subscriptions you need: GPT-4, Claude, GitHub Copilot, and more
- Quarterly team offsites in interesting locations
- 401(k) with company match
- Paid parental leave (12 weeks)
- Home office setup stipend ($1,000)
- Work on genuinely interesting problems across diverse industries
Ready to Apply?
Send us your resume and a brief introduction. Tell us about your experience with AI/ML systems and what excites you about this opportunity.